Share Your Little Black Book

Nonprofits frequently go about their work as if they’re the only organization doing what they do. It’s pretty unlikely that your organization’s work is radically different from that of organizations in the same sector. You’re bound to have something in common, whether it’s goals, constituents, or funders.

There’s no need to reinvent the wheel. Find other nonprofits who are successfully doing what you’re doing and emulate them. Customize programs, policies, campaigns, and events to fit your own organization. Don’t be afraid to collaborate. Share resources. Nonprofits work with slim assets, and the more you share with one another, the more you’ll benefit those you serve.

The ASPCA does a great job of sharing tools and resources with animal protection and rescue groups. Their materials are not limited to member organizations. They make their information available to the public so that it can educate and inspire others working in the field. For example, they provide a “Little Black Book of Adoption Promotions.” Rescue groups across the country are constantly coming up with marketing ideas to promote the adoption of animals. Instead of keeping these ideas to themselves, they collaborate because they share the same goal of finding animals homes, whether they are in the same community or not.

Speaking of the ASPCA, this month is Adopt a Shelter Dog Month. This is Copper, an adorable boxer-mix puppy that we are fostering for the Charlottesville-Albemarle SPCA. He’s about twelve weeks old. He’s calm, curious, and eager to please. He’s already learned his name, how to walk on a leash, and to sit on command. He sleeps through the night and is happy to nap or hang out in his crate. If you or someone you know is interested in adopting Copper, please contact me.

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